Target Audience

• Research and innovation departments in organizations
• Program design in development organizations
• Product design and marketing in companies
• Senior management in organizations

Purpose of the Guide

• Providing decision-makers with the spirit and roots of the research concept, its importance, and its administrative benefits.
• Familiarizing decision-makers with the obstacles inherent in research utilization.
• Providing specialized researchers with a comprehensive framework of the skills and capabilities they need to succeed in implementing research effectively and with high efficiency.

 

Contents of the Guide

• Designing smart research 
• Is research useful? 
• Do managers read research? 
• The next step?